Bullets Both Ways is a bold American brand and apparel line specifically created as a resource to promote, organize and support enhanced protection and defense measures in our nation’s schools, places of worship and communities. Every purchase of our protection inspiring apparel, merchandise and service offerings help sponsor medical and firearm training scholarships for school and church staff who are willing to be a first layer of defense.

We have been increasingly facing adversity and suffering the effects of evil perpetrators who find a gun and threaten our safety. After the pain of the Sandy Hook tragedy, Bullets Both Ways Founder, Aaron Boyd, felt compelled to be part of the solution and actually do something about the active shooter crises we all face. Aaron’s mother was a teacher, his wife is a teacher and he has three young children. Four of the most important people in his life are in a school all day. Then the Parkland school massacre happened. Aaron knew he could no longer wait; the compelling brand, Bullets Both Ways, was launched. When an evil perpetrator shows up with the intent to destroy, we need Bullets Both Ways as opposed to one way from an unchallenged perpetrator!

Purchasing Bullets Both Ways merchandise and wearing its apparel not only contributes to medical and firearm training scholarships for school and church staff, it also shows our youth and the general public support of an immediate response to evil perpetrators by those who are willing and able – good guys and gals with guns – trained and prepared to stop evil perpetrators from accomplishing their devastation.

Help us spread the belief in enhanced protection and provide the assurance to our public that guns are respected and useful tools in the hands of law abiding, armed citizenry.

Training and preparation is a must. Becoming a first layer of protection is more than just making the decision to get your concealed carry permit. We encourage you to train and consistently train. Prepare to become an unsuspected layer of protection within your community.  Let us be invisible to evil perpetrators – as they have been to us.

Bullets Both Ways recommends several instructors, programs, and training courses depending on objectives and level of preparedness. Reach out for direction and we’ll provide guidance based on your goals.

We the People – the Willing & Able citizens of the United States of America – will stand up and protect the innocent and unarmed in the face of evil. Together we are strong; we can make a difference. Together we will overcome the evil that presents itself! We are Willing & Able to send Bullets Both Ways.

Bullets Both Ways Foundation, Inc. dba Angel Shield is our tax exempt arm and 501(c)(3) Public Charity.  Our Foundation’s primary purpose is to raise funds to support and provide mental health resources in our schools, along with equipping school facilities and houses of worship with updated safety and physical security measures. The Foundation will provide grants, host and/or participate in events and activities that promote and implement these protection objectives.  If you have interest in helping with the Foundation’s efforts – please contact us at info@angelshield.org

New protective security initiatives and additional school climate measures (quality of relationships among the students and the adults in a school) need to be enhanced and implemented.  Through our two organizations, we plan to do all we can to help make a difference in our communities and culture.


Stand up | Represent | Prepare | Protect

*Those who are Willing & Able*

  • "Posterity: You will never know how much it has cost my generation to preserve your freedom. I hope you will make good use of it."

    - John Quincy Adams